My Work
Visit Buffalo Niagara Tourism Campaign
In Fall 2025, I enrolled in a PR writing course where I served as a hypothetical public relations professional for Visit Buffalo Niagara. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in Fall 2025 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
A press release written about the latest update on the New Highmark Stadium in Buffalo, N.Y. written to generate awareness.
A document outlining key messages and communication strategies to a hypothetical media briefing in order to guide speakers.
Strategic use of paid, earned, shared, and owned media in an integrated way in order to reach audiences and promote the region.
A pitch written to various media outlets and journalists to highlight a story about Buffalo's iconic family owned restaurants.
A fact sheet providing key information and essential details of the Buffalo Niagara region in an easy to read format.
A presentation examining Visit Buffalo Niagara's website in terms of diversity and inclusion, identifying strengths and areas for improvement.
A feature article written showcasing Buffalo's ice bikes, including an interview with the inventor, Lisa Florzcak.
An eNewsletter strategically designed to announce a hypothetical partnership to inform and engage stakeholders.
A persona reflecting one of Visit Buffalo Niagara's publics, created using research and insights about the region.
Industry Inspired Work
This case study explores a crisis Poppi faced over consumer backlash to a campaign. I crafted a response strategy focused on transparency, clear messaging, and engaging the community to rebuild trust and protect the brand’s reputation.
This paper highlights my in-depth interview with Jason Morris at Inkhouse, where I gained valuable insights into agency life and best practices in media relations, strengthening my understanding of professional PR in real-world practice.